Fundraising — is an activity connected with raising funds and other resources for implementation of non-profit project and programs aimed at socially useful purposes.
The main goal of the international project, Whole World is to develop an innovative system capable of ensuring an effective raising funds for realization of charitable programs (effective fundraising).
Before telling you about the features of the Fundraising Technologies used in our project, we would like to say a few words about the concept of Fundraising as an inherent process of charity.
Everyone knows the concepts like patron, donator, sponsor, benefactor... - these are individuals and legal entities donating their funds for charitable purposes or implementation of the programs of various non-profit organizations (NPOs). The difference between them consists only in terms of aid provision: someone donates voluntarily and gratuitously while others under certain conditions.
In order to actively involve such sources of funding to charity, it is necessary to be constantly engaged in their search, hold meetings and special events. The charity foundations should have a staff of experienced employees (fundraising managers) for continuous work on finding and involving the charitable donations. Some foundations are able to do it quite successfully using the existing relationships, while others are unable to involve such employees because of financial constraints.
Therefore, along with the current development of charity, another active group of the charity movement participants has started to segregate itself.
They are called FUNDRAISERS - the individuals or legal entities involved in the targeted search and engaging the sources of funding into the NPOs.
It is worth to note that the Fundraising is not a charity, and the Fundraiser is not a source of charitable donations.
Fundraising is an activity connected with raising funds and other resources for implementation of non-profit project and programs aimed at socially useful purposes.
Historical Review
The Fundraising started to develop in the U.S. in the 1980s
during the Ronald Reagan administration, when the non-profit sector experienced a financial
crisis due to reduction of budgetary financing for social programs. Since that time, the
movement has become widespread and took shape as an independent discipline. In Russia, the
Fundraising began to actively develop from the 1990s simultaneously with the development of
non-profit organizations whose activities were not aimed at making profit, but aimed at the
solution of socially important tasks that caused demand for attraction of funding sources
for their activities. Currently, the Fundraising is an integral part of the activities like
social management, marketing, PR and advertising, etc.
There are many forms and ways to raise funds exist in the world. The most popular and known types of Fundraising are:
Mail Fundraising
all kinds of mailings and phone calls to potential donators
Mass Media Fundraising
TV, radio, printed and other mass media
Event Fundraising
organization of various charity concerts, exhibitions and other events
Open-air Events
small open-air events, donation boxes
Marketing Fundraising
deduction of charitable donations from sales of goods or services
Partnership Fundraising
interdependent and motivated activities of participants of different communities, each one of which can simultaneously act both as a benefactor and a fundraiser.
The concept of partnership fundraising is the basis of the development program of the public charity Whole World.
We have launched a real charity relay that is currently joined by more than 1 000 000 people from around the world.
Three years of a stable and successful work of the project confirm the vitality and effectiveness of the innovative fundraising model proposed by us!
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To date, more than 1 000 000 people all over the world are participants of the international charity project, Whole World and their number is steadily growing.
One of the main reasons for such a high popularity of our community is the use of the Partnership Fundraising concept, thanks to which any interested person within only a few weeks of participation can send millions of roubles (thousands of dollars) for charitable purposes by making simple manipulations and get steadily growing income generated by the simultaneously formed partnership structure.
It does not require any special knowledge and skills, so practically everyone can become a successful fundraiser within the Whole World platform!
Alexey Ivanov
Glazov, Russia
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